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Kao to Expand Beauty Production in Europe

Acquisition of hair care plant in Germany

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By: Jamie Matusow

Editor-in-Chief

It’s a case of hair today, not gone tomorrow. Kao Corporation, through its subsidiary Kao Corporation GmbH, has entered into agreements to acquire a plant for premium hair care products in Germany to enhance its beauty care business base in Europe. Kao Corporation GmbH plans to commence production at the plant starting on July 1.

Kao Corporation GmbH will acquire plant-related assets (building and production facilities) of Reichardt International AG (Head office: Darmstadt, Germany), which produces premium hair care products, such as hair colors. Reichardt International was a major consignee for Kao’s main subsidiaries: KPSS-Kao Professional Salon Services GmbH (Head office: Darmstadt, Germany), which markets hair care products for the salon business, focusing on Europe; and Kao Brands Europe Limited (Head office: London, UK), which markets premium hair care and skin care products.

With this acquisition, Kao Group will develop its core production base for the beauty care business in Europe, which allows Kao to establish a more efficient and stable supply chain system, it says.

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